What The Google Fred Update Means For Your Blog


What-the-Google-Fred-Update-Means-For-Your-BlogSince 8 Mar 2017, things have not been right in the blogging community. If you are one of those affected, you would probably wonder why Google dislike your blog. Traffic numbers have been dropping as the update has impacted the search ranking. However, this remains unconfirmed by Google.

The blogging world is referring the update as the ‘Fred Update’ after Google’s Gary Illyes Tweeted that any unnamed update was to be named as ‘Fred’.

So, what does Fred mean for you? 

Despite the way he sounds, he’s not friendly. In fact, he could spell big trouble. The update is Google’s attempt to weed out advert heavy content. Sites deemed to contain too many affiliate links would have seen a significant drop in rankings as Google try to focus on quality content instead. In theory, this sounds like a fair idea. After all, content is the priority for us all.

But, there’s no getting around the fact that the most common way to make money as a blogger is to use affiliate links. That’s just the way it goes and it doesn’t mean you aren’t committed to providing quality content. It just means you have bills to pay! Plus, the money adverts offer is the best way to afford and sustain a decent blog. So, in many ways, it’s a vicious cycle.


What can you do to reduce the blow Fred deals you?

Well, the easiest way will be to get SEO services to boost your listings again. These SEO companies might not have the perfect solution, but as they offer their services to many bloggers and businesses, usually they are quicker in finding ways to work around the update than the non tech-savvy bloggers. If the income contribution from your blog is substantial to you, it might be worthwhile to opt for a service like this to ensure you don’t suffer too large a gap in your earnings.

Besides hiring experts, there are other things you can do for yourself. For one, it’s important to see that you and Google are on the same page here. Instead of seeing this update as the end of your blog, use it as a reason to work harder on producing quality content.

In fact, it does not only affect affiliate links heavy blog, but also the less polished blogs. So, it’s always good to set about making a blog that you can be proud of. Update the blog’s appearance, and develop a style that’s unique to you. In a lot of ways, a unique blog is the best way around the issue. That way, Google will see that aren’t just an ad heavy blogger.


To avoid being seen as spammy or unnatural by Google, it’s also crucial that you intersperse your affiliate posts with other non-affiliate posts in your blog. For the most part, the only blogs affected are those who post a lot of affiliate articles in one day. As tempting as it can be to do this when you’re low on funds or time, try to avoid it.

After all, it’s no longer the lucrative option it once was. Instead, it’s advisable to have no more than two affiliate posts for every five personal blogs you write.