There are times when you might have some of the greatest contents on your blog or website, and still people are not reaching your site on Google! Have you ever asked yourself what might be the reason? Why is your web traffic always low?
Coming up with high quality, relevant and unique content is important if you want your website to be noticed by various search engines. While user experience is important, Google-friendly website design could also help to increase our site traffic.
Recent studies reveal that the top ranking position on Google produces a 30% CTR. However, the number might drop to less than 2% to the tenth position. As such, it’s crucial to understand what makes Google like or hate some of the web designs to better position ourselves for SEO.
Here are the top 5 reasons that you should be aware of:
1. Web Design is Not User- or Mobile-Friendly
First thing first, we should at least read and understand what are the key steps to build a Google-friendly site. It’s important that we should strive to build a Google-friendly website to keep us ahead (or at least on par) of the competition.
Secondly, If you haven’t made your website mobile-friendly, you should! Mobile user is growing rapidly and is likely to form the majority internet users in years to come. By not having your website easily accessible through mobile phone, you’re indirectly opting out and soon will be eliminated from the battle – It’s just a matter of time.
2. The Web Pages are Full of Broken links, Temporary Redirects, and 404 Pages
Did you as of late overhaul your site? Did you exclude pages from your old site? Or roll out improvements to the URL structure of some of your pages? If your answer is yes to any of the above, then it may result in 404 errors to the respective page if the changes are not diverted to the new URLs properly.
These have both SEO and ease of use repercussions which ought to be settled ASAP! Worth noting that 302 temporary redirect will not pass SEO link juice to the redirected page. As such, do ensure that you execute 301 permanent redirects as opposed to 302 temporary redirect if your intention is to move the old page permanently to the new page.
3. No Sitemap
Your sitemap gives Google a rundown of the pages of your site to permit them and other internet searchers to slither and comprehend the association of your website. A well-designed website should have an organized sitemap to ease internet searchers or web crawlers understand the site’s structure and the substance set in it.
If you don’t have a sitemap yet, make sure you have one for your website and submit to Google.
4. Missing Alt Image Text and Meta Description
In case you’re not aware, Google cannot “see” the pictures display on your site, it interprets picture through the “alt-text” that assigned to the picture to give them the data on what the picture is and what the pertinence of it.
If you display images on your site without including “alt-text” for the pictures, Google will not be able to slither or “see” those pictures. This brings no SEO value to your site as those images will become redundant in the eye of search engine. So, do remember to add descriptive “alt-text” to all the images on your site.
Besides, meta description is another area that you shouldn’t ignore. Meta description is the snippet on the search result page which summarizes the content of a page in 1-2 sentences.
You hardly see websites that ranked top without any meta descriptions on the search result page, right?
5. Full of Thin, Duplicate and Spammy Content
We all know “Content is King”. However, it doesn’t mean all content are of equal quality to search engine. If you’ve been publishing inferior, “spammy” content or paying for backlinks with the hope to rank for certain keywords, chances are you could end up being punished by Google.
So, it’s worth running a quick review of your existing site to check whether it’s loaded with thin, copy, keywords stuffed content or some other common SEO mistakes. If it is, then most likely that your site will not perform well in web indexes.
If you’re serious to build a long-lasting website, do remember to stay away from sneaky SEO techniques. Google, like all other genuine internet users, love quality and unique content. Don’t you?
There are many other reasons that make Google like or hate your website. However, the five reasons listed above are considered the major ones.
This is a guest post by Jack Calder.