Twenty years ago blogging was virtually unheard of. Sure, people wrote narrative pieces on topics they were passionate about and had them published in local or even national publications, if they were lucky.
However, over the last decade the world of blogging, and in particular fashion blogging, has come into its own. No longer is the fashion world restricted to an elite crowd of monochrome models and designers, today the humble fashion blogger has helped to make fashion accessible to anyone with access to the internet.
What’s a Blog About in The First Place?
The dictionary definition of a blog is:
‘a regularly updated website or web page, typically run by an individual or small group, that is written in an informal or conversational style’
A blog should be informative, but it should not preach. It should inspire and educate its readers without the need for pomp and formality.
Starting a blog has never been easier. Beginners may be advised to seek help from an online web agency such as www.third-angle.com/website-design services for advice on advertising and tips to increase site traffic and leads.
The Rise of Fashion Blogs
Since the launch of YouTube in 2005, we have seen a huge influx of fashion bloggers. Some concentrate purely on the leading fashion houses such as Dior and Chanel, showcasing their latest season’s launches, while some share high street hauls, in an attempt to do their bit to support mass consumerism. For some who think blogging is not enough, they’ll even go further and start vlogging (or filming) their day to day antics.
You might be curious – what’s in it for them?
A blog is certainly not a licence to print money. However, some of the more successful fashion bloggers certainly reap the rewards of their efforts with gifts of luxury goods and invitations to prestigious corporate events with some of the biggest names in the industry. And there are actually bloggers out there who can make a substantial living from their blogs, vlogs and videos.
Have you heard of Zoella? A 27-year-old fashion and beauty blogger, now regarded by many as internet royalty. Zoella, aka Zoe Sugg, born and raised in the UK. She commands more than 11,000,000 YouTube followers, and even has her own waxwork in London’s Madame Tussauds. You may want to take a moment to visit her blog at www.zoella.co.uk and see what all the fuss is about!
Zoella case is just an example. In fact, many bloggers do use their platforms to promote brands and their products, attracting substantial revenue from affiliate links. And it is not just fashion which commands all this attention, all hail the rise of the up and coming food and travel bloggers.
Others, especially in the beauty sector, can be lucrative if they’ve significant followers and produce sponsored blogs and videos regularly. Perhaps giving up your day job could be the way to go after all.
Having said that, it should be the passion that drives you to start blogging and not the monetary benefits. As many successful bloggers had previously shared: