When people create a blog, they often take a very casual approach to it. They might not be planning to do anything serious with the site. Even if they do plan on using it to make money or market their brand, they might not take it too seriously at first.
But the look and feel of your blog are just as important as the design of any other website. If you think your blog might need a makeover, there are many things you can do to improve it.
Both small, easy steps and larger moves can give you a new look for your blog that’s more effective. Here are some of the things that you might want to consider:
1. Clean It Up
If you’re not sure where to get started, there’s one simple thing you can do to make your blog look more professional:
“Take a look at its current design and think about whether it looks too busy?“
Many blogs, especially if they’re standalone blogs that aren’t attached to another site, have too much going on. The sidebar is full of banners, adverts and badges for blog awards. The header is noisy, and all the posts show in full, making the reader do a lot of scrolling to find material they’re interested in.
Making everything look clean and sleek will improve the feel of it immediately. Go for minimalism instead of having so much going on.
2. Go Beyond Templates
When you first set up your blog, we all know that choosing a ready-made theme or template is the easiest option. You can get started right away, with everything you need in place. You can choose a free one, or you could pay for one that won’t be as common.
The problem is, even if you pay for a template, you could still end up with a blog that looks a lot like many others.
So, if you want to make it unique, you have to build a custom blog. At the very least, make sure you tweak your theme, so it’s not exactly as it is when you chose it.
3. Get Professional Help
Designing a blog isn’t necessarily easy, especially when you have no web design skills. Even with tools that are meant to make it easy for amateurs, it can be hard to make something that looks good.
If you want your blog to look professional, consider using a professional service that can take care of the web design for you. They can take your blog beyond the standard template designs, which you might not be able to do it yourself.
It’s especially important to take a professional approach if you want to build or promote a brand with your blog.
4. Be More Consistent
Don’t forget to focus on consistency. With any kind of marketing material, it’s important to have rules you can follow, which is why many brands have guidelines for everyone to refer to.
If your blog is all over the place in terms of style, it won’t look particularly professional. You should set rules for things like language, layout, what sort of graphics should be used, and more.
No matter what’s the purpose of your blog, it needs to look good if you want people to take it seriously. Remember to consider your blog’s functionality and ease of use too.