You need to keep up with the latest digital marketing trends, whether you’re simply running a personal website or a business website that needs to increase traffic to stand a better chance of making sales.
Creating a more appealing website to draw in visitors is about increasing your marketing reach and making sure that your site has a positive impact on people. It’s not only about increasing traffic but also seeing a better conversion of traffic to sales (or regular visitors).
Let’s talk about the things you need to do to create a more appealing website and draw in visitors.
Keep Updating Your Keywords
You might have found some keywords that have drawn in visitors to your website, but that doesn’t mean your work is done. Successful keywords change on a continuous basis. It’s hard to predict trends when there are millions of people searching for things related to any particular topic.
Consumer behaviour isn’t always explainable. That being said, you can track current trends. You don’t have to be able to explain trends; you just have to be able to adapt to them. You might want to use tools like Google AdWords to help you out, as we’ve discussed in the past on this blog. It’s a handy service that can help you to analyse relevant keywords on websites that might be successful in your industry. This could really help you to update your keywords in a relevant manner.
Impress Search Engines
Obviously, you already know that search engines play a huge role in the success of your website. If you want to reach out to new visitors or customers then search engines such as Google and Bing are the websites that’ll help you out.
Most people find new websites by browsing through search result pages. While you can advertise your website traditionally by using posters, business cards, and other methods, but SEO (search engine optimisation) is the cheapest way to draw in new visitors to your website.
With SEO, you don’t have to pay for “advertising space”, you can simply climb to the top of the ranks on search result pages by creating fantastic content.
Bear in mind that you’re in constant competition for the top spots on search engine result pages. As such, you might consider getting professional help when you are at a crossroads / bottleneck of your next digital marketing approach.
You need to keep your content new and fresh to stand the best chance of impressing search engines. To achieve that, you need to do your research to make sure that you’re doing every relevant thing that can improve your SEO.
For instance, responsive content is very important in the current landscape. People view websites on all manner of devices, so you need to make sure that you design a layout which responds to the device and browser being used by the visitor.
Look at User Data
As long as you follow the latest GDPR regulations, using relevant user data is one of the best ways to improve your website. Google Analytics is a great tool that can help you out with this (it seems as if Google’s got everything covered when it comes to improving your website).
If you can assess the data collected on people who view your website, then you’ll be able to make necessary improvements to cater to the needs of your visitors. In other words, it’s about giving the people what they want.
Make a habit to review your analytics monthly or even weekly to see where people are clicking. With this information, you can develop a better site for both your existing and potential readers.