Nobody who starts a blog has a dream of being a mediocre blogger. Some people simply use their blog as an online diary, while others want to dominate their niche and become known as a guru in their industry. Most people who start a blog want to become the best of the best. However, with over 152 billion blogs online, how can you make sure you do this?
You can’t force people to read your content and love your blog, but you can take the right steps to becoming an awesome, successful blogger. Here’s your comprehensive guide to becoming the best of the best:
1. Create Your Blog
Starting your blog is the first thing you need to do, but don’t think this is the easy part. You already have a ton to think about when starting your blog, from the name to the theme. You need a catchy, unique name that describes what you’re about – but you also need to make sure that the domain is free for you to use without infringing any copyrights.
Having a domain that is easily remembered is essential. You may think you’ve found the perfect name, but before you get excited you’ll need to check to ensure your domain is available. Once you’ve done this, it’s time to choose your theme and put things together.
You have a few options here, from ready made themes to having a professional design a custom theme for you. You can figure out how to do this yourself but it’ll take a long time and it might not work as well as one a professional has put together.
If you really want to be the best, investing in your blog is the way to go. Just remember that keeping things minimal, at least at first, can make things less stressful (and expensive) for you.
2. Figure Out Your Niche
Having a niche will help to give you a focus, and attract people who are interested in that niche to your blog. For example, a blog focused on food is still pretty broad. How about a blog focused on vegan food, clean food, or the keto diet?
This isn’t to say you can only ever post about these things, but you will attract a much more targeted audience, and have an edge over other ‘food’ blogs out there.
It can help to focus on your niche initially, before branching out later on once you’ve built an audience. Just ensure that everything you write and create lines up with your values and goals.
3. Know Who You’re Writing For
Who are your audience? Knowing who you’re writing for will help you to create awesome content. This being said, writing for yourself first and foremost is important. Why would you stick to writing a blog for other people if you’re not enjoying it?
Share what you want to share, and this can help you to figure out the niche of your blog if you’re unsure. You may have thought you wanted to focus on fitness, but find that you truly love writing about well-being in general. The two topics do differ slightly, so you may want to just start writing and see what happens.
When you start getting readers, you can ask for feedback and create polls to get a feel for what they want to read. You can also take questions you’re asked or even questions you often find yourself asking and answer those in your content.
There are all kinds of ways you can come up with content ideas that people actually want to read. Perhaps you can even create controversial content by covering topics others have covered in the industry, but by putting your own unique spin on it.
4. Build an Email List
Building an email list is a nice idea, as it stops you from having to worry too much about ranking and SEO, at least at first. You can ensure that your readership, no matter how small, know when you’ve posted a brand new blog.
Make sure you continue offering valuable information to your email list too; don’t just use it as a way to sell.
5. Network With Other Bloggers
Networking with other bloggers can help you to get your name out there, and receive invites to prestigious blogging events. You know what they say; it’s not what you know, it’s who you know.
Find other bloggers in your niche who you admire. Comment and show your support on their posts, whether on social media or on their blog. Usually, they will return the favor, and other bloggers can find you this way. Just make sure that anything you comment has some value to it too, and you will automatically begin growing your readership and cementing your position as one of the top bloggers out there.
Doing this sporadically isn’t advised, as it just won’t have the same effect. Make sure you network as much as possible, and consider inviting others to collaborate with you once you’ve successfully started out.
Of course there needs to be value for the other person too, so it’s probably best you don’t have your heart set on the most popular blogger in your industry if you’re still in the lower ranks. Be realistic.
6. Connect With Your Audience Through Social Media
Connecting with your audience and building a relationship with them will make them want to come back to your blog again and again. There are so many ways you can do this now, so make sure you try different methods and see what works best for you.
Do your best to reply to each person that takes the time to comment on your content. This will take time, but it shows that you care and helps you to start developing that all important relationship right away.
You can also let your audience see into your day by using Instagram stories, or Snapchat. Social media is a great tool for connecting, but you need to do more than sharing things. You need to make sure you respond!
This is why it’s wise to only use as many social platforms as you can handle. Know where the majority of your audience are and use those platforms. You could even use social media to invite your audience to a meet up. For example, many fitness influencers arrange meet ups with their audience and take the time to speak to them, which further solidifies that connection. By doing these things you can create a readership for life.
7. Market Your Blog Like a Business
If you want to be the best of the best, you need to commit to marketing your blog like a business. Many bloggers took a leap of faith early on in their blogging career, saved money, left their 9-5 jobs, and treated their blogging as a career. For some, it paid off.
This isn’t to say you should leave your job – this is a huge risk and just not feasible for many people. However, you should carve out as much time during the day to tend to your blog, making sure it’s running smoothly, that you’re connecting with your audience, and that you have plenty of content and ideas to stay on top.
Marketing your blog like a business means looking into things like SEO, where you work on ranking high on the search engines for certain terms, e.g. ‘tech blogger.’ In order to market your blog like a business you’ll need to be willing to put money into it, but the pay off will be worth it. You can look at things like this Posirank review to get a feel for the sort of apps and systems that are available to help taking the hard work and guessing out of it for you.
In fact, marketing your blog is one of the most important things you should do if you want to be the best.
8. Create Products That Complement Your Blog
Creating products that complement your blog can be a wonderful idea. Fitness bloggers create guides and ebooks. Some bloggers can even start offering their guidance and services freelance.
Not only is this a great way to earn more money, it’s a marvelous way to increase awareness of your blog and personal brand. Some bloggers even use their email list, once big enough, to give away free ebooks and valuable information.
9. Create Quality, Consistent Content
Your content needs to be high quality. That means no spelling or grammatical errors, and content that is actually worth reading. The quality needs to be consistent each and every time, as this further improves your reputation and makes people trust you as a blogger and influencer.
No matter how great your content is, people won’t take you seriously if you can’t spell.
10. Go to Events
If you can wangle invites to blogging events, go! You may need to take the day off work for this, but it can be worth it when you meet a plethora of other bloggers in your industry, giving you valuable advice and even meeting with brands looking to work with bloggers.
Remember to take a business card!
All in all,
Always be your authentic self and work on ways to improve. Your blog will grow with patience and hard work!