Should I start using social media marketing for my blog? Ya, I had the same question like you when i first started my blog. Back then, I was sceptical about the effectiveness of social media marketing, especially when i saw lots of nonsense articles being posted and shared by spammers.
So, I started off my blog without really bothering what can social media marketing do for me. After some time, I realised that my blog was not growing and had limited reach. Hmm, I think I need to do some marketing for my blog. Don’t you think so?
As I was thinking to grow my blog at minimal cost, I decided to first look for the top social media blogs to follow and hope to gain some cost-effective ideas from those social media experts.
Guess what’s next? I got 100k Twitter followers? 100k page views? Just joking…
No, I neither had 100k Twitter followers nor 100k page views. But, I started seeing more followers and page views along the way. Hopefully, I can achieve that results in the near future.
In short, don’t ignore social media marketing if you were to build an online presence. Okay, enough story-telling. Let’s dive into the core of today’s agenda – why we should use social media marketing for our blogs?
1. Social Media Presence Is Becoming a Norm
Let’s look at it this way – If there were 10 blogs (or even more) that you would like to follow now, what’s the first thing that you will look for on those sites? Most probably, we will choose to “Like” their Facebook’s page or “Follow” their Twitter account (or on any other social media platforms). Agree? If that’s your first reaction, I think you’ve already acknowledged the importance of having a social media presence.
Social media marketing is the process of gaining website traffic or attention through social media sites.
Don’t get me wrong. Having a social media account alone doesn’t mean social media marketing, but it’s the foundation for the latter.
2. Penetration to Both Internet & Mobile Users
According to the statistics above, there were 3.4 billion Internet Users around the globe. Of which, 2.3 billion were Active Social Media Users. That means, 67% of the Internet Users own at least an active social media account. Likewise, 52% of the Unique Mobile Users were active on their social media accounts. Getting your blog on the social media platform will greatly increase your blog’s visibility to the world. In short, more traffic to your blog!
3. Improve Engagement & Build Trust with Your Followers
It’s convenient to interact with your followers via social media platforms nowadays. It becomes easier to establish trust when you’ve more positive engagements. New follower will be more inclined to follow you when they see promising historical interactions that you had made through your social media feed.
However, don’t interact for the sake of interacting. Effective engagement has to be personalised and truthful. Your followers are as smart as you too!
4. Build Brand Awareness Through Influencers’ Networks
This is a very powerful way to build brand awareness. Imagine if Obama recommended your brand through his social media account. You will probably have thousands (if not millions) site’s page views surge. The key is to leverage on the networks of the influencers in your niche. Interact and build rapport with them.
If you don’t know who are the influencers in your niche and how to find them, here are some great influencers research tools that you can explore.
5. You Can Do It at Zero Cost – It’s Free!
Yes, creating a social media account is free. Facebook, Twitter, Instagram, Google+, Pinterest, LinkedIn, you name it – they’re all free for you to signup.
Do you notice most blogs joined more than one social media platforms? If you’re just starting out, I would recommend to first start with the Big 3 – Facebook, Twitter and Google+. You can join more platforms at a later stage when you become more familiar with the 3.
Would it be difficult and time-consuming to maintain social media account with different platforms?
Don’t worry, there are many free social media management tools available to help you manage all your social media account at one place. You can even schedule your post on their platform. If you’ve no ideas which tools to use, you may try Buffer. It’s one of my favorites! They offer free plan for up to 10 scheduled posts at a time.
One last question – Take a look at your favorite blogs, are they active in their social media marketing? Hm… I think you got what i mean. The earlier you start, the sooner you will reap the result.
Any feedback? I would love to hear from you in the comment below. Cheers!