You have finally decided to take the plunge: you’re excited to get started and you’re going to join the millions by starting a new blog. It’s a hugely exciting and rewarding thing to be doing.
However, it can also be time consuming and there is so much that we are expected to know. The list can feel endless and you can find yourself frantically googling “what is DA?”.
No worries, we have it all covered here and we are going to share the ten most important things you need to know about blogging now.
1. The Blogging Basics
First thing first, you need to know how to set-up that blog.
Don’t worry, it is really quite easy and not as difficult as you may think. Find yourself a dummy proof guide on setting up your blog and you will have it done in no time!
2. The Same Name
Sharing your content is key to making your blog a success. That means you need to be on all of the social media platforms and you need to be instantly recognizable.
Ideally, it’s better to have the name of your blog to be the same name on your Twitter, Instagram and Facebook. You don’t want to come up with a brilliant blog name to find that it is already taken on Twitter. Right?
Make sure that your blog is secure. You will probably find that you have every Tom, Dick and Harry trying to break in. You want to have the best security possible on your blog. Wordfence is a good example, but there are other options.
Speak to your host and ask other bloggers for recommendations.
Similar to the trick of using the same name, you need to make sure that you have the same logo on your blog and all over your social media. This will help make your brand instantly recognizable.
You can design an effective logo on Canva.
SEO or search engine optimization is crucial for your website. Making sure that you have the best tools for SEO is vital for getting your blog out there and ranking in the search engines.
There are millions and millions of blogs out there and we are just one of them, screaming for attention. That’s why SEO is so important. Good SEO will put us ahead of the other blogs.
Knowing your niche will help your blog do better. Having a niche will help you target your audience and it will help make your blog successful.
Blogging about a specific subject will mean that you are seen as the expert in that field. Your blog can be about anything, it just needs to be something that you are passionate about. It could be family holidays, stamps or cars. It’s your choice but you must believe in it and be able to write about it.
It is also worth to note that niche blogging is where the real money is at.
7. Promote Yourself
Promotion is key! You need to be shouting about your blog to make yourself heard over all of the other noise. Sharing your blog post once on Twitter is not enough. The average lifespan of a tweet is 7 minutes, then it is swallowed up never to be seen again. That means we need to be tweeting more than once.
Using a social media management tool like SocialOomph will allow you to schedule and share your tweet again and again. However, be careful that you don’t tweet too often. Every 5 minutes is just going to be annoying.
You need to make sure that you are backing up your blog on a regular basis. This protects you if your blog is hacked. It means that you can restore the backed-up version of your blog.
There are plenty of free plugins that can automatically backup for you in the market. So, don’t overlook this important step.
9. Be Honest
According to the ASA you need to be declaring when a post has been paid for. You should be declaring this in the footer of your post and you might also want to state it at the start of your post.
You also need a disclaimer if you were gifted the product that you are reviewing. After all, honesty is a great way to gain trust from others, especially stranger.
10. Check For Broken Links
Broken links can bring down your DA (domain authority). A DA tells people how good our blog is. The higher the DA the better the blog.
However, you need to be aware that building your DA takes time. Brands often ask for your DA to be over 20. Having broken links can bring down your DA. You can run a broken link check and remove the broken links from your website.
Are you ready to get started?
There are absolutely more to learn along the way once you start to blog. Hopefully, these ten pointers could help you make a better blog. Now, get back to blogging!